NIHON SUPERIOR Co., Ltd. is pleased to announce the opening on May 1, 2014 of a new regional headquarters, NIHON SUPERIOR Asia Sdn. Bhd. (NSA), in Petaling Jaya, Malaysia.

 

NSA will take over the sales activities of NIHON SUPERIOR Malaysia Sdn. Bhd. (NSM) and also oversee the sales activities of NIHON SUPERIOR Singapore Pte. Ltd. (NSS) and its Indonesian subsidiary. NSM will henceforth focus on manufacture, product development and the provision of technical support to NIHON SUPERIOR offices in the region. With the opening in 2013 of an expanded Research & Development laboratory at its Ipoh site NSM is well equipped to meet this challenge.

 

The establishment of this new company has been driven by the need to service the growing demand for NIHON SUPERIOR products such as its flagship lead-free solder, SN100C® in the South East Asia region, which is becoming one of the major growth centres for electronics manufacturing.

 

The manager director of this new office is Mr Daisuke Watanabe, who has until now been the managing of NSS. With leadership from NSA and production capability and technical support from NSM NIHON SUPERIOR is well equipped to provide complete solutions to the electronics industry in the South East Asia region.